Even the most practical product, like a dishwashing detergent, can deliver an emotional benefit. Whether the sentiment of shared meals or the nostalgia one feels for an old mug or simply the confidence that a product will do its job, we told a bigger story of the role Cascade can play in our lives.
And in print, we had some fun with the potential effects of REALLY clean dishes.
"Lightbulb" (short-listed at Cannes Advertising Festival)
"Mug's Life"
“Dinnertime”
"Holiday"