In 2009, Goldman Sachs was experiencing a bit of an image problem. As part of the effort to communicate the good that the brand does in the world, we launched the first-ever TV spot for the Asset Management division, reminding our customers that we understood the reasons for which they invest.
Then we asked Academy Award nominee Bastien Dubois to create animated shorts to help further spread the message online and in an interactive airport-based experience.
“Locker”
“And Daughter”
“Palm Tree”
“Interactive Airport Display”