Edible Arrangements is a fairly expensive gift to create and deliver, and so is priced higher than many consumers would expect. To support that premium pricing, we launched a new campaign to remind customers that the brand approaches each arrangement with as much care as each of us approaches our most important celebrations.
We also created a special holiday story around the importance of sharing our good fortune with others.
“Mother’s Day”
“Valentine’s Day”
“Everyday”
“Holidays”