Ahead of the launch of Dupixent, we created a disease awareness TV spot (“It’s Fine”) and print campaign that convey the compromises and sacrifices that eczema sufferers are forced to endure every day.
For the launch, we brought the condition to life in a TV spot (“No Matter What”) that captures the reality of a patient’s day; the pain and itch may be out of sight, but never out mind.
“It’s Fine”
“No Matter What”