CREATIVE DIRECTOR/WRITER
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Valvoline

Most car guys know that functionally, there isn't a lot of difference between one brand of motor oil and another. But what many don't know is who invented the stuff in the first place.

So we created "Garage 140", Valvoline's first brand commercial in years, to tell the story of our long, involved and historic life under hood after hood after hood. The spot debuted as a 0:60 anthem on Monday Night Football.

And "Tree Hugger" shows that with 50%-recycled NextGen motor oil, consumers don't have to choose between loving their cars and loving their planet. 

“Garage 140”

“Tree Hugger”